"She's the kind of person that I can imagine Elon Musk needs," Atkinson added. "If Twitter are looking to monetise better than they have been, then that would be the place to start and Linda would be the ideal person to make that happen," the chief media correspondent said. "I have absolutely no hobbies," she said at the time.īusiness Insider's Claire Atkinson has followed Yaccarino's career for two decades and said her background in advertising could help Twitter, which has seen its ad sales drop sharply since Musk's takeover. Her work has been marked by close collaborations with big brands, finding opportunities for product placement and convincing them to advertise alongside television shows - even ones with a reputation for edgy content, such as Sex and the City when it first launched.Ī 2005 profile in an industry publication portrayed her as a busy, married mother-of-two children, then aged 13 and nine. Who is Linda Yaccarino?Ī graduate of Penn State who now lives outside of New York City on Long Island, she worked at Turner Entertainment for 15 years before joining NBCUniversal, where she oversaw roughly 2000 people, and was involved with the launch of its streaming service. With less than 9 percent of Fortune 500 tech companies headed by women, Yaccarino will become that rare example of a woman at the top of a major tech firm, after rising steadily through the ranks of some of America's biggest media companies. Musk - who bought the social media platform last year for NZ$70 billion - had been under pressure to find someone else to lead the company and refocus his attention on his other businesses, which include electric carmaker Tesla and rocket firm SpaceX. "Looking forward to working with Linda to transform this platform into X, the everything app," he wrote on Twitter, confirming the decision a day after he had stoked speculationīy writing that he had found a new boss without revealing their identity. Musk will remain involved as executive chairman and chief technology officer. The billionaire said Linda Yaccarino, the former head of advertising at NBCUniversal, would oversee business operations at the site, which has been struggling to make money. Photo: AFPĮlon Musk has named a new chief executive of Twitter, just over six months after his controversial takeover of the social media company.
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